Wednesday 12 January 2011

SEO Techniques - Link Building Strategies

Link building is never an easy job. Not only is it difficult, there are a lot of major factors that could affect your entire online marketing campaign. If you want to boost your website's rankings and traffic, you have to perform effective link building techniques. Below are some of the most widely used link building strategies that have contributed a lot to the success of several online marketing campaigns.

It is Good to Always Trust in Google

If Google's search engine says that the matched webpages contains the entered keyword, they really do. Take advantage of that information and get a link from that website. See Search Engine Optimization.

For you to create relevant links to your website, you will need to ask Google of the list for the most relevant pages. But you first have to identify your keywords, and that's when Google becomes very useful to you.

You will then get tons of results on your research which will be very time consuming to go through. It's also better if you visit bigger and more known sites for a keyword that would best be applicable for your site then build links from them.

Check the Links of Your Competitors

Actually, the competitors above you have such ranks because of the kind of links that they have. Thus, to be more competitive you have to study their strategies and do better.

When you come to think of it, it can actually be to your advantage if you know which particular websites link to your competitors and which anchor texts they are using.

Keep in mind that your competitors are not necessarily other companies, but they could also be government agencies, industry hubs, and news and so on. So just imagine the amount of valuable information that you can learn about these organizations' context parameters.

Compare Your Backlinks with Competitors

One thing that most online marketers fail to do is comparing their own backlinks with their competitors'. All you need to do is examine links across your industry and look at the common factors because it is the most important backlinks of your competitors.

Another technique is to find common areas with you and other companies and organizations that have a higher ranking in your particular keyword. The point here is to get each common backlink in other websites and try to get it to link your website. See SEO services.

This will follow the portrayal of a good neighborhood because overtime a webpage links to a website with a higher ranking than yours, then you will also be in those top ranks because you have backlinks from this website.

What if you can't get more website traffic? Here's a "secret snowball traffic system" that has generated over 1,175,000 visitors for my tiny websites.